Global superstar, Doja Cat and leading non-profit, Girls Who Code, released DojaCode, an interactive experience for the rapper’s music video and hit single Woman, off her chart dominating album Planet Her.Inspiring a new generation of computer scientists, Doja Cat and Girls Who Code are inviting fans to direct aspects of the music video, all by using code.
As users visit the DojaCode site, they are able to unlock hidden video content using basic coding languages. From changing nail designs, to controlling the sky, to manifesting Doja herself out of thin air, DojaCode gives fans the opportunity to play the role of music video director by altering key creative elements and unveiling hidden easter eggs.
“I am so excited that Girls Who Code has partnered with me to make my “Woman” music video the world’s first codable music video. Fans all over the world will get to input code via a microsite and unlock some really cool special features. It’s going to be awesome.”
The aim of the experience is to show a new generation of fans who may be unaware of the career opportunities in the technology and computer science field, just how creative and fun it can be.
“At Girls Who Code, we know firsthand that girls and young women are some of today’s most powerful creators and change-makers”, said Tarika Barrett, CEO of Girls Who Code. “However, too few know that they can have a career in computer science, and that it can open up an entire future of possibility to nurturing their passions. Learning to code enables you to change the world around you, and we’re thrilled to partner with global superstar Doja Cat, beloved by young people everywhere, as we invite girls to experience ‘Planet Her’, a place where they get to be in control.”
Mojo Supermarket, the creative company that hacked the Oscars to include female directed films and created the campaign for Rihanna’s Savage X Fenty fashion show, dreamt up the idea to get more girls to try coding. They partnered with creative digital production studio, Active Theory, and Doja’s label, RCA Records, to make it a reality.
Emily Berger, Creative Lead, Mojo Supermarket: “We want to get more girls to try coding. But there’s a thousand other things that girls care about more than coding. And Doja Cat is like 999 of them. So we were like…can Doja make learning to code cool?”
HOW DOES DOJA CODE WORK?
- Fans visit DojaCode to be granted access to Planet Her where they can code and alter creative elements of Doja Cat’s Woman music video
- Users are then introduced to three coding languages featured on the site
- As the experience continues, users are guided through the process with clear instructions on what to input and how — making it easy and seamless for a beginner
- Users watch as moments in the video change in real time, based on the coding alterations they have written
- As the video wraps, fans leave Planet Her and share all of the scenes they have coded and created
Woman was directed by child., best known for her bold, stylized aesthetic, her lush use of light and color, and a storytelling sensibility steeped in the dreamy gothic lyricism of the African American South. Her past directorial work includes projects with artists such as Janelle Monae, Big Sean and Issa Rae as well as brands including Adidas and Mastercard.
child., said, “This project has been an especially meaningful and unique one for me. Seeing more inclusiveness in creative fields is something I’m really passionate about, so to be part of a project that gives young girls exposure to a whole new industry, while acting as creative directors of Planet Her all by using code, really means a lot.”