Gucci Mane Collaborates with Gucci Cruise 2020 Campaign

Gucci Mane stars in Gucci’s new Cruise 2020 campaign. Titled #ComeAsYouAre_RSVP, the campaign was shot at Villa La Furibonda by Harmony Korine, creative directed by the fashion label’s Alessadro Michele, and features music by Giorgio Moroder.

Initial campaign imagery, which was art directed by Christopher Simmonds, sees the trap music pioneer living the posh life in the Italian villa “La Furibonda.” Sneak peeks of the collection reveal a retro-infused assortment, including classic court sneakers with Gucci’s red and green webbed trim and a ’70s-reminiscent floral tracksuit.

Gucci Mane is using one of Korine’s photos as the cover art for his next album, WOPTOBER II, which comes out October 17 via Atlantic. It’s the sequel to October 2016’s Woptober, as well the follow-up to Gucci Mane’s June 2019 mixtape Delusions of Grandeur. The new album includes Gucci’s recent single “Richer Than Errybody.”


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