The trailer for Dubai Tourism entitled Dubai Presents: A Five-Star Mission Starring Zac Efron and Jessica Alba and directed by Craig Gillespie is told in the form of a spy action thriller. In the video, the duo skydive off the Burj Al Arab, take a dip in the seven-star hotel’s pool, dine at famously romantic restaurant Pierchic and pose in front of the Museum of the Future.
The pair also appear to race through the emirate’s sand dunes, whizz through Madinat Jumeirah’s waterways on a speed boat, navigate Al Fahidi on scooters and take on bad guys at Al Muntaha, the restaurant on the 27th floor of the Burj Al Arab.The Dubai Presents campaign comprises a series of trailers that will be released over the coming months, helmed by Alba and Efron as they explore different experiences and destinations in the city. Dubai Presents will be distributed in 27 countries and 16 languages through various media.
“Dubai Presents builds on our leadership’s vision to embrace innovation and marks a new era in destination marketing as we showcase some of the most recognizable architecture and landscapes as well as hidden gems to inspire audiences across the world and offer them a travel entertainment platform like no other,” says Issam Kazim, chief executive of Dubai Tourism.
“For travelers, this campaign offers a sneak peek into the experiences, hospitality and infrastructure that have firmly placed Dubai among the world’s most visited destinations.”